I FIND WHAT IS BLOCKING DIGITAL WORK AND TURN IT INTO CLEAR ACTION.
I review customer behavior, platform activity, business data, and team workflows to identify the problem, define ownership, and move execution toward a measurable outcome.
Digital work breaks when customers, teams, tools, and business goals stop telling the same story.
THE CUSTOMER PATH LOSES MOMENTUM
People click, ask questions, create accounts, submit forms, or leave. The business sees activity, but cannot identify where the experience breaks or why action stops.
TEAMS WORK FROM DIFFERENT INFORMATION
Support, marketing, product, sales, and development each hold part of the answer. Ownership becomes unclear, decisions slow down, and the same issue moves between teams.
DATA EXISTS, BUT THE NEXT DECISION DOES NOT
Reports, dashboards, tickets, campaigns, and customer feedback create information. The next business action is still unclear.
From signals to clear execution.
I start with what the customer is doing, what the platform is showing, and what the business needs. Then I turn the findings into ownership, priorities, and an executable next step.
1. Understand the situation
I review customer behavior, business context, platform activity, campaign data, support cases, reports, and existing workflows before recommending action.
2. Identify the blocker
I separate symptoms from causes and identify where information, ownership, configuration, process, or execution is breaking.
3. Define ownership and direction
I turn the findings into priorities, responsibilities, timelines, technical requirements, and a next step each team can understand.
4. Coordinate delivery and review the result
I support execution, test the experience, document what changed, and use the outcome to guide the next decision.
I work between the customer, the business, and the technical team.
Digital & Product Operations
I investigate platform behavior, operational workflows, customer issues, and technical blockers affecting business activity.
Platform investigation
Root cause analysis
Technical case documentation
Cross team coordination
Project & Implementation Delivery
I turn unclear requests into defined scope, ownership, launch requirements, and completed digital implementations.
Requirements and scope
Priorities and timelines
QA and launch readiness
Stakeholder communication
Growth & Customer Experience
I connect customer behavior, campaigns, websites, and business goals to improve the path from attention to action.
Customer journey analysis
Campaign and channel alignment
Lead and conversion tracking
Bilingual communication
Discover My Design Journey
I started in customer service and billing, moved into sales, business development, web production, marketing, digital project delivery, and technical platform operations.
Each role taught me to see the same problem from a different position.
Customer service taught me to listen for the issue behind the first request. Sales taught me to connect recommendations to business needs. Web and marketing taught me how customer journeys, technology, content, and measurement affect action.
At TikTok for Business, I investigated urgent advertising, billing, commerce, and platform issues affecting businesses across the United States, Latin America, and Europe. I reviewed technical evidence, defined business impact, coordinated escalations, and translated findings into clear next steps.
Today, I focus on digital project management, product operations, implementation, platform operations, and customer experience roles where I can connect people, information, and execution.
3 REGIONS
Regional Operations
Supported business and platform activity across the United States, Latin America, and Europe.
50+ PROJECTS
Digital Delivery
Websites, ecommerce experiences, landing pages, campaigns, integrations, and digital implementations.
$150K+
New Advertising Revenue
Generated while helping more than 100 Latino owned businesses connect media decisions to their audience and business goals.
What changed after we worked together.
“Sergio helped us organize BTM’s digital presence from the website and product structure to the marketing priorities behind it. He understood what the brand needed, coordinated the moving parts, and gave us clear direction when decisions became confusing.”
“I have worked with Sergio for more than six years across YouTube, SEO, website organization, and digital strategy. He helped me structure my channels, identify what needed attention, and connect the work to sales instead of creating content without direction.”
“Sergio supported the development of my website and helped organize how we approached leads and our digital presence. He explains technical and marketing decisions clearly, identifies what needs attention, and stays involved until the work is properly implemented.”
Websites projects
- greentrustlandscaping.com
- tallerlamomposina.com
- markaconnectllc.com
- sosaconstructionindy.com
- rotaryclubofdoral.org
- plasticsurgeryindy.com
- evergreentreeservicesnc.com
- benjaminindytreeservice.com
- prtreeservice.llc
- alivio-pharmacy.com
- aliviohealth.com
- vieramarthamd.com
- blissmedicalspas.com
- cgscounselingservices.us
- myvitasupplements.com
- btmgolf.com
- wtflower.com
- blacksheepgiftshop.com
- drogueriasantoremedio.com
- lainterioristaoficial.com
- andrearoa.net
- camilafernandeztv.com
- caribesano.tv
- dialogospunitivos.com
- klatso.com
- newgeneration.com.co
- basi.design
- lunarmarketingstudio.com
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